I am a huge huge J Crew fan. And by extension of ownership, I always thought I should also like Madewell. And I did, but just not as much as my "beloved" J Crew. But, Fall 2013 is a different story entirely. I don't know if they have stepped it up or perhaps I have just been wanting to dress down but this stuff is gold. So effortlessly cool, thrown together, off the cuff, but then again, you think, that's got to be somewhat calculated.